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We are proud to present our team of experienced, licensed professionals who specialize in the sale of businesses.

image-for-Jeff Nyman

Jeff Nyman


(702) 321-4280 Download vCard

Jeffrey D. Nyman born in London, England is the Chief Executive Officer (CEO), Chief Financial Officer (CFO) and co-founder of FCBB. With co-founder, Linda Hentges-Nyman, they originally established the company as Nevada First Business Brokers. From 1989 to 1994, Jeffrey D. Nyman, worked as an independent business consultant, assisting and training new business start-ups. Since 1994, First Choice (formerly Nevada First), has sold over 1,000 companies for an aggregate transaction value in excess of $250 million USD.






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image-for-Chinee Goh

Chinee Goh


(408) 368-9800 Download vCard

Chinee Goh is a business advisor and broker with an unusual breadth and depth of experience particularly in financial management, analysis and valuation of business enterprises and in investment strategies.

After acquiring her degree in accounting and finance at New Zealand’s University of Otago, her 20 –year career started with Price Coopers Waterhouse.  It has included management positions involving joint ventures with major international corporate interests such as UBS, Rothschilds and ING Asia Pacific and has given her a deep understanding of the investment and acquisition concerns and strategies of Asian companies and individual investors.    

Her ownership of a marketing firm that specializes in serving the needs of small and mid-sized businesses in the San Francisco Bay Area has provided specific insights into the business models, the characteristics, challenges and value drivers of such enterprises.

Chinee is a student of Asian culture and arts and is a collector of 19th century Asian pottery.  She lives with her husband in the South Bay region of the San Francisco Bay Area

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image-for-Sam Lee

Sam Lee


(408) 839-1877 Download vCard

Sam Lee is a Finance and Accounting Professional with more than 25 years’ experience contributing to organizations ranging from venture-funded start-ups to large, public international companies. He has served as Controller, Director of Finance and Administration, and CFO in a variety of industries, including law, engineering, communications, environmental services, construction, real estate, Internet technology, non-profits, and government/defense contractors.

Sam is currently a Consulting CFO and a founding member of SF Bay CFO, Sam is focused on helping small and mid-sized companies achieve their goals through effective financial planning, sound business strategy and informed, measurable decisions.  Sam uses his business background and experience teaching finance and accounting to help business owners and their employees understand the relationship between the various business components and the financial health of the company. Industries Sam has consulted for include Professional Services, Light Manufacturing, Construction, Government Contractors, Retail, and more. 

While consulting, Sam recognized that many business owners do not have an exit plan for themselves and not in a position to sell their business when they are ready to sell. As a Business Broker since 2013, Sam has advised clients on financial and operational improvements to help maximize the selling price.  When working with buyers, Sam helps identify growth drivers following the purchase.

Sam holds an MBA, International Finance and a BS, Finance from Saint John’s University in New York

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